The human brain is hardwired for generosity. Neuroscience reveals that our mesolimbic system actually lights up when we give. This is the system that forms a key part of the brain’s pleasure circuits and produces dopamine, which makes us feel good. In fact, the act of giving activates this region of the brain even more than receiving. It turns out the old philanthropic adage, “It is better to give than to receive,” is backed by science.